SEO as the Best Online Marketing Strategy
If you are serious about making money online, then SEO Marketing strategies are tactics that must be mastered if you want to be successful. Having the best product in the world does you no good if your content ends up on page 55 on the search engines. Any content that you publish online should be optimized as much as possible for the search engines. Regardless of what kind of marketing method you are using to drive traffic, if it is not optimized you are just wasting your time, money, and resources. Using the SEO marketing strategies that are working now will result in increased traffic to your website, which in turn will drive your business more sales and profits.
SEO Tips That Produce High Rankings In The Search Engines
The goal here is to drive as much traffic to your site as possible and than to monetize that traffic. Just like in real estate where the location is most critical, in online marketing it’s all about traffic and the more you have, the more internet real estate you control. It not hard to imagine that websites ranked on the first page of the search engines have a much higher probability of being visited than those who are not Typically, if you are not on the first page of the search engine results, the chances of getting traffic are slim to non.
Utilizing the right SEO marketing will drive massive traffic to your website. So what are these SEO marketing strategies and how do you find them. The most important factor in determining where you are going to land on the search engine is the content of your keywords. You can use a keyword tool called Wordtracker to identify thousands of high ranking keywords with little or no competition. Wordtracker gives you statistics like keyword effectiveness, word counts in Google, and even how many times the keyword is listed in the title tags. Another SEO Marketing strategy is to use a social bookmarking site, like dig.com. Which allow users to bookmark your content just like you would bookmark one of your favorite websites on your own computer. This dramatically increases your page rank because it tells the search engine that its quality content.
There are many SEO marketing strategies and tactic you can use to drive quality targeted traffic to your website or business. The bottom line is to use quality keywords that are a low incompletion, are being searched for on a daily basis, and have as many links going back to your website as possible. Following these tips and strategies will get you to the top of search engines fast.
How SEO Started
The Internet and its constantly growing reach and scope was the beginning of SEO. After that, search engines would be the second turning point in the history of the Internet, presenting the opportunity to put businesses at the fingertips of prospective clients. Next, SEO would follow after problems arose as to how to best organize websites on search engines.
During the mid – the 1990s, content providers, and Webmasters started utilizing websites for search engines as they were indexing the web pages located all over the Internet. In the beginning, the only thing needed to be submitted was the URL. Following that, the search engines would have web crawlers, also known as spiders, to find and return any information about that web page. The web crawler would also extract links to additional pages and than index those pages on its own server. So when a person was looking for something specific, he/she could type in a word or a group of words and a listing of websites would appear. Sometimes the search query was an exact match, and sometimes it wasn’t exactly a match.
The Internet in its infancy was ripe with ranking manipulation and other abuses by a number of webmasters. It did not take long for some of them to understand the value of keywords, and using SEO to their advantage. Before the coming of algorithms or any SEO Agency, webmasters would stuff web pages with meta tags containing data that was sometimes found to be unreliable. Web pages being ranked on search engines depended on the way webmasters would place keywords. The knowledge of keyword density was also important because traffic equals money. Webmasters also knew how to manipulate HTML attributes on web pages so that these pages would rank higher. Things were looking up for dishonest webmasters, but it did not take long search engines to combat ranking manipulation.
In order to counteract lots of inaccurate representation among some web site’s web pages, better SEO was implemented. Now websites were ranked according to relevance. The need for someone who could properly manipulate these new standards in determining page rank allowed SEO agencies to take center stage.
SEO first became recognized when websites owners realized the importance of having their websites ranked and seen among the very first search engine results. The first documented usage of the term “search engine optimization” was by John Audete, founder of Multimedia Marketing Group in 1995. SEO is the best of all Web design and online marketing strategies. Make use of it and you will definitely like the results. I wish you all the best.